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09 JUNE 2020

webinar

DCC hosts first of its kind webinar with a social cause

09 June 2020, Mumbai: DCC Print, a large format printing solution provider based in Mumbai, organized a webinar "The next big unexpected disruption" on the last day of the countrywide lockdown in India, May 30, 2020. The webinar was free. However, DCC itself contributed Rs.100 against every registration towards the COVID 19 PMO fund. There were 400 registrations. The webinar aimed to address the apprehension and concerns of the Indian signage industry at the end of the lockdown. Industry experts shared their views and suggestions on market trend and innovative ways to explore opportunities post Covid 19.

The speakers included Amit Kanodia, Director of Illuminati; Kamal Singh, CEO of Comart Group; Pankaj Goswami, a management consultant for SME businesses; Prakash Pardeshi, retail brand marketer; Surya Tikekar, Head of VM for Watches Division, Titan Company and LK Vasudevan, Business Head of Epson. The webinar was moderated and hosted by Santosh Nair, Associate Director, DCC.

Surya Tikekar of Titan said that just over half of Titan’s stores have been operational during the pandemic. He added that consumers prefer to shop on their own and that is where compelling and interactive in-store signages can be helpful. Lastly, he said that omnichannel communication will become a part of the "new normal."

Kamal Singh said that as a retail print solutions provider for the last 18 years, Comart has an extensive understanding of the needs of brands. In-store communication will continue to play an important role in reassuring and informing buyers. Singh argued that in India’s signage industry where 95 percent of businesses make less than INR 2 crores a year, many might find it difficult to survive the pandemic. To survive they will need to invest in sustainable and safe technology and employ fewer but more skilled operators. However, he said that the installation of in-store signage by outside contractors might increase the risk of spreading the disease, so brands need to learn a DIY (do-it-yourself) approach where they can learn to install signage on their own. PSPs need to provide solutions that can be easily installed in a store without external help.

From a technology provider’s perspective, Epson’s Vasudevan said safer printing technology will be an increasingly important factor. He vouches for sublimation printing technology as a safer alternative particularly to solvent and eco-solvent printing but also to UV curing. He promoted fabric as an environmentally friendly alternative to other flexible media. Fabric materials are easier to handle, lightweight, and also reusable compared to other materials. Indeed, there are states in India where film is banned altogether and that is where fabric is gaining popularity. Fabric is also capable of high quality print results, creating impactful in-store graphics, particularly where florescent inks are used.

Vasudevan said that PSPs will have to choose technology which can promote better campaigns for brands while ensuring the safety of their own employees. He said that in China, 80 percent of signage is printed with aqueous inks, while India uses hazardous VOC-based inks. He implored printers to understand the health implications of using raw solvent for printing and to move on to safer technologies.

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